My letter is casual, and sounds like how I talk and blog: I base my letter tone on the job description tone – and if I’ve seen it, the blog they’re hiring for. Although mainly, I want a potential client to know what they’re getting. Because I’m a casual blogger, gigs I tend to apply for are fairly casual. If someone is looking for stuffy, journal sort of writing, I’m likely not who they want to hire. If the job notes that they require a formal tone, or it’s a blog for a corporate business client, and I want the job, I would use the same basic letter form, but make my text more formal.

I write my letter somewhat like a blog post: I try to be brief and chatty, while still giving them all the info they want. I use bullets and bold heading to break it up, and to make it easy for the potential client to scan.

I always say where I’m from. Sometimes this can make a difference. More than once, I’ve had a blog client email me back and say, “Hey I used to live there!” or “I really want to visit there.” Where you live can be a good small talk opener. Small talk, in my experience leads to jobs.

Experience. I list the most relevant blog jobs I’ve had first, but then always note other topics I have experience in. You never know if they’ll need a blogger for another project. Once I applied for a housing blog. By the time the client got my email, they had filled the housing blog position, but had an open green blog position, which I got based on my listing additional topic specialties.

Most of the time I list some of my other freelance experience. I do this for two reasons. One, it shows I can write in different styles – a perk for me, since my letter is so casual. Two, I do this for the same reason that I list my other specialty topics; you never know what someone needs. You don’t know if they want someone with research skills, or someone who knows how to interview for longer pieces. I never include all my freelance experience, or lengthy explanations unless asked, but a short bullet list will show off your other abilities, without being too wordy.

Personal experience. Your personal experience is another way for you to prove that you know your topic. For example, if a client asks for personal info and they’re hiring for a homeschool blog, I’d mention that I homeschool. For a green blog, I’d mention the green stuff I do at home. I always fill in personal blurbs with a few non-topic related points, such as I like Frisbee, coffee, and music.

Just so there’s no confusion: No I don’t post links like “Best relevant green post link #1” I do actually link the title, such as, “How to green your kitchen” or what have you.

Your ending: I end my letters nicely, but not fake nicely. I do tend to write “Take care” at the end of emails in general, but I’d never end a letter with something I wouldn’t normally say. I also never say stuff like, “Please get back to me if you’re interested.” OR “I hope I sound like a good fit to you.” Be confident and direct, not wishy washy. Expect that you’ll hear back and get the job, and end your letter accordingly.